Here's a hot new product: Vlasic pickles made with Frank's RedHot sauce
Another sign that hot sauce is still ... hot: Vlasic Pickles are heating up thanks to Frank's RedHot sauce.
The hot sauce brand partnered with Vlasic Classic Kosher Dill Pickles to release three new pickle varieties infused with just enough heat and flavor to take your sandwiches, burgers, or snacks to the next level.
Hot and spicy condiments and pickles have both seen increased sales, up 10% and 8%, respectively, over the last three years, said Vlasic's parent company Conagra Brands, citing data from research firm Circana.
"We're excited to heat things up with Vlasic. Our fans are always looking for new ways to enjoy the perfect blend of flavor and heat that Frank's RedHot delivers and we know they'll be excited to try these new pickles,” said Valda Coryat, McCormick & Company's North America vice president of marketing, in a press release.
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Vlasic Frank's RedHot pickles will be sold whole in 16-ounce jars, and in 24-ounce jars of spears, or chips. Frank's RedHot Original Cayenne Pepper sauce is used in brining the pickles and each pickle variety incorporates cayenne pepper and garlic dill to create a unique flavor profile.
Vlasic Frank's RedHot whole pickles are expected to sell for $3.79, while their respective chip and spear counterparts will sell for about 30 cents less. The new pickles will be available in stores and online starting this month.
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